Here’s an awesome video for Kraak & Smaak’s “Plastic People” out on Jalapeno Records. I just love the cute Japanese video-game look that serves up simplicity and fun in one delicious blow. The vid also sports some fantastic typography and causes some wicked optical illusions (okay, maybe just one).

The visuals have a pretty awesome story with them that I’ll let the artist Neil Coghlan explain:

 Whilst creating the illustration I thought about how each bit might animate and so set about turning it into a short ident type visual. … As Kraak & Smaak translates to Crunchy & Tasty I thought it’d be too good an opportunity to miss to get a set of food-themed illustrations turned into VJ loops.
…
Before animating any of the parts I chose 3 of Kraak & Smaak’s tracks and sliced it so that it was a segment of 16 beats. I then altered the tempo of the segment to 125BPM - as this works well with a 50fps frame rate (and is consequently easily scalable for slower or faster sections should I need to re-render to a certain speed). Within these segments there was enough going on musically that I could animate individual objects to sounds, meaning that you can watch them again and again and still find new bits that sync up to something. The beauty of this is that all these elements can be removed as single pieces and reassembled to create new compositions. The limitations of the grid plus no gradients or transparencies also meant that consistency between the pieces was easy and that they could all be played consecutively and gel.

(via weareallstarstuff)